From Shell to Showcase: How Specialty Contractors Delivers Top-Tier Retail Finish-Outs in Dallas

Derrick Davis • July 31, 2025

From Shell to Showcase

Introduction: Why the Finish-Out Is the Future

In a city like Dallas, where commercial real estate is booming and new brands are constantly launching, the retail finish-out is where vision meets execution. Whether you're a national franchise, a boutique startup, or a restaurant group expanding to your next location, the difference between “just another lease space” and a destination storefront is determined during the finish-out.



At Specialty Contractors, we help bring retail spaces to life — turning vanilla shells into customer-ready experiences with precision, speed, and a deep understanding of City of Dallas codes and permitting.

This post dives into one recent fictionalized project, walks you through the finish-out process, and provides best practices for any business planning a commercial retail build-out.


Chapter One: Meet LUME — A Boutique’s Bold Vision

LUME was a curated women’s fashion and lifestyle brand with a booming online store and a loyal social media following. When the founder, Marisol Vega, decided to open her first physical retail location in Lake Highlands, she needed a general contractor who could understand her brand aesthetic, meet a fast-tracked grand opening date, and stay within a strict budget.

She Googled “retail finish-out contractors Dallas” and “commercial tenant improvement Lake Highlands” and found us—Specialty Contractors.


Step One: Pre-Construction Planning

During the discovery phase, our team met Marisol on-site at a 1,750 sq ft shell space off Northwest Highway. The space had concrete floors, no interior walls, and only basic HVAC rough-in.


What we did:

  • Measured and created detailed as-builts
  • Reviewed lease terms (who’s responsible for HVAC, sprinkler head adjustments, etc.)
  • Created a full Scope of Work (SOW)
  • Coordinated architect and MEP (Mechanical, Electrical, Plumbing) drawings
  • Provided a Class B budget estimate with contingencies

We explained what many first-time retail tenants don’t know — that tenant finish-outs in Dallas involve zoning compliance, city inspections, fire marshal coordination, and often, utility upgrades.


What Is a Retail Finish-Out?

A retail tenant finish-out refers to the interior construction of a commercial lease space — typically a raw or semi-finished "vanilla shell" — to customize it to the tenant’s specific use.


Includes:

  • Demising walls
  • Lighting & electrical layout
  • Flooring
  • Bathrooms & ADA compliance
  • Storefront adjustments
  • Signage prep
  • Paint, finishes, shelving
  • POS stations, fitting rooms, breakrooms


Best Practice: Know the Three Types of Shells

Shell TypeWhat You GetIdeal ForCold Shell4 walls, slab, roof onlyGround-up buildsVanilla ShellIncludes HVAC, drywall, basic lightsTypical strip centersSecond-GenPreviously occupied, partial infrastructureRestaurants, salons, boutiques


We helped LUME navigate from a cold shell to a beautifully branded boutique space.


Chapter Two: Permit, Bid, and Build

Once drawings were finalized, we moved into permitting and final budgeting.

Timeline:

  • Permits: 3–5 weeks (City of Dallas)
  • Build Schedule: 6 weeks from permit release
  • Grand Opening: 10 weeks from signing


Specialty Contractors handled:

  • General Contracting
  • Permit acquisition & inspection coordination
  • Subcontractor management (MEP, framing, drywall, millwork, flooring)
  • Final punch-list and CO (Certificate of Occupancy) support


Construction Highlights for LUME

TaskMaterialNotesFraming & drywall5/8” fire-rated10’ ceilings, fitting room wallsFlooringPolished concrete with sealantMatte finish, low maintenanceLightingPendant fixtures + trackInstalled dimmable LED systemBathroomADA-compliant single stallTile flooring, touchless fixturesAccent wallCustom millwork slatsDesigned to match logoSignage prepElectrical stub-out for halo lightingMet landlord and code specs


Real-World Tip: Allow Budget for Utility Surprises

During the MEP rough-in, we discovered the electrical panel couldn’t support the tenant’s lighting design. We coordinated with Oncor for a service upgrade — adding ~$5,000 and 2 extra days.

By having a contingency (we recommend 10–15% of total project cost), LUME was able to absorb the cost without delaying their opening.


Chapter Three: From Job Site to Grand Opening

The final weeks focused on details:

  • Floating shelves installed to spec
  • Custom dressing room doors hung
  • POS counter custom-built and fitted
  • Painted signage graphics applied
  • HVAC balancing and final inspection

The CO was issued two days early, and the LUME grand opening drew over 200 local shoppers—helped by a “shop local” campaign promoted on Facebook and Instagram.


“Everyone said the store felt like us—it didn’t just look good, it felt intentional,” Marisol shared.

Retail Finish-Out Budget Breakdown

Here’s a typical cost structure for a 1,500–2,000 sq ft boutique retail space:

CategoryCost RangeNotesArchitectural / MEP Plans$5,000–$12,000Required for permit submittalPermits & Fees$1,000–$3,000Depends on city and fire inspectionFraming/Drywall$8,000–$15,000Walls, bulkheads, soffitsFlooring$5,000–$12,000Polished concrete, LVT, tileHVAC / Electrical / Plumbing$15,000–$30,000Based on layoutLighting & Fixtures$4,000–$10,000Can vary widelyMillwork & Finishes$8,000–$20,000Custom pieces, shelving, etc.Contingency10–15%Always recommended


Total Build-Out Range: $60,000–$125,000+ depending on square footage, complexity, and finish level.

Common Mistakes to Avoid

  1. Waiting to Engage a GC Until After Lease Signing
    → Involve a contractor before signing to understand space viability and potential build-out costs.
  2. Underestimating Permit Timelines
    → Dallas permits typically take 3–6 weeks with inspections adding more time.
  3. Skipping the MEP Review
    → Old or underpowered HVAC/electric can cause huge delays or cost spikes.
  4. Overdesigning Without Budgeting
    → Choose “impact areas” to invest in, like entryway, POS, or branding wall.
  5. Not Setting Contingency Funds Aside
    → Hidden slab plumbing, panel upgrades, and fire suppression are common surprises.


Areas We Serve

Specialty Contractors provides retail tenant finish-outs across North Texas, including:

  • Lake Highlands
  • Deep Ellum
  • Downtown Dallas
  • Uptown
  • Preston Hollow
  • Plano / Frisco / McKinney
  • Southlake / Grapevine / Arlington


FAQ: Retail Finish-Out Dallas

Q: How long does a typical retail finish-out take in Dallas?
A: For spaces under 2,500 sq ft, plan for 6–10 weeks (from permit approval). Larger or more complex builds can take 12–16 weeks.

Q: Who pulls the permits — the landlord or tenant?
A: Usually the contractor working on behalf of the tenant. Specialty handles all submissions, inspections, and CO sign-offs.

Q: Can I open while work is still happening in the back?
A: Yes — with a phased permit and separate COs. We’ve helped clients open POS counters or limited access while work continued behind barriers.

Q: Do you do franchise build-outs?
A: Yes. We’ve completed finish-outs for restaurants, franchises, salons, retail boutiques, med spas, and more.

Final Thoughts: The Specialty Difference

With over 40 years of construction excellence, Specialty Contractors brings both experience and local knowledge to the table. We don't just build spaces — we help brands show up better, faster, and with confidence.

If you’re opening a new storefront or expanding your business in Dallas, we’ll make the process easy. From shell to showcase, we’re your trusted partner every step of the way.

Call to Action

📞 Call today for a free consultation and walkthrough: (214) 389-5130
🌐 Visit
www.callspecialty.com to view our latest commercial portfolio
📍 Serving Dallas, Lake Highlands, Deep Ellum, Bishop Arts, Plano, and surrounding cities

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